Learn the Essentials of E-Commerce with Introduction to Electronic Commerce 3rd Edition by Turban et al.: Free PDF Zip File Available
Introduction to Electronic Commerce 3rd Edition Turban PDF Zip
Electronic commerce, or e-commerce, is a term that encompasses a wide range of business activities that involve the use of information and communication technologies (ICT) to facilitate transactions, interactions, and collaborations among various parties. E-commerce has revolutionized the way businesses operate, consumers shop, and governments deliver services. E-commerce also offers new opportunities for innovation, entrepreneurship, and social change.
introduction to electronic commerce 3rd edition turban pdf zip
If you are interested in learning more about e-commerce, one of the best books you can read is Introduction to Electronic Commerce by Efraim Turban, David King, Judy Lang, and Jae Lee. This book provides a comprehensive yet manageable coverage of a broad spectrum of e-commerce essentials from a global point of view. The third edition of this book, published in 2010, pays special attention to the most recent developments in online behavior, social commerce, mobile commerce, Web 2.0, and security issues.
In this article, we will give you an overview of what electronic commerce is and why it is important, what are the main features of the book Introduction to Electronic Commerce by Turban et al., and how you can access the book in PDF zip format.
What is electronic commerce and why is it important?
Definition and scope of electronic commerce
According to Turban et al., electronic commerce is "the process of buying, selling, transferring, or exchanging products, services, or information via computer networks" . However, this definition is not limited to monetary transactions or commercial activities. E-commerce also includes noncommercial activities such as online education, e-government, e-hea